Brand MAX, the two-day summit and networking event for senior marketers, will feature the biggest ... of the industry almost every day. Social media's growing influence on consumers is well documented, as evidenced ... , and if a brand doesn't have the right kind of consumer support, usually known as "reputation" these days ...
BrandMAX , the two-day summit and networking event for senior marketers, brings the biggest names in global marketing and communications together. This year's event is run in association with JWT and Ebiquity, with Media Week and Haymarket Brand Republic Group , which is also behind the annual Media ...
it became a free newspaper, according to figures from the National Readership Survey (NRS) today (3 February).
Vicky. It follows the duo throughout a typical day in their lives, which includes going to the optician ... for the brand at the beginning of February was 2%. By 6 February (just one day after the advert aired), this had ...
and new technology makes us on call 24 hours a day. If there's a nine-to-five job out there, then please ... working days a year. Based on the average UK salary, this represents more than 9bn a year. Effectively ... throughout the day. This was consumer-generated content broadcast on a grand scale. Media owners must ...
by time of day, destination or location within the airport are now possible. These campaigns are so easy ...
-broadcast sites in a new national integrated network, Digital Life.
most popular magazines include Girl Talk, Match of the Day and Top of the Pops. The magazine market ... adds: "The days of selling just display ad pages are long gone." She cites examples of creative ...
it is early days, the council is expected to outline a set of regulations for advertisers and media owners ... of these sites and we can do that by not placing ads on them." But what will the new rules mean for the day-to-day ... out of the kids' business," he says. "People who go to fast-food outlets every day do so either ...
executive of recruitment firm Hays and chairman of the Royal SunAlliance Group, will assume day-to-day ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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