. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...
days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Olander has yet to hit his goal for the day, an achievement that will be rewarded when it switches ...
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
on the national DAB platform in March 2011. The digital-only station relaunched in October 2008 under licence from ... . Jazz FM launched on the national DAB platform in March . The digital-only station relaunched ...
-net-worth individuals rely heavily on tablets in their day-to-day business lives. "They are frequent business ...
Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...
Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...
It will be the third time that Graham-Dixon, who has also served as a judge on the Turner, BP National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ...
with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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