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Unilever partners with News Corp and Viacom for digital content

days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

Sector Insight: soap, bath and shower

="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp...in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ...

Boots revamps pharmacies to reflect specialities

means "different pharmacies offer different services moving forward". Currently the NHS uses national ...

Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative ... said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...

Brand Manager of the Week: Lucy Green

new every day. He pushed the barriers and encouraged me to look at things differently. What ...

Helen Edwards: Grand incentive to alter pack mentality

at Starbucks on your way in, your self-esteem is already heading south, and the working day hasn't even begun ...

King of Shaves takes on Gillette with online subscription offer

few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...

Facebook's Everson urges marketers to 'make a bet on us'

basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.