Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
too involved in day-to-day media relations. 'I see myself like the conductor of an orchestra who doesn ...
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He will take up the two-day-a-week post on 1 October, reporting to Chime Communications chairman ... minister' by the then CEO Chris Gent. White, an Australian national, left the mobile giant in April after ... BPPA organically into Europe and the US. During his earlier days at Vodafone, White was a client ...
too involved in day-to-day media relations. 'I see myself like the conductor of an orchestra who doesn ...
and V-P of external comms Marie-Christine Rouland. Jacobson, a US national, left Ketchum in 2003 ...
-by. Measurement and Evaluation More than 80 pieces of national and regional press coverage were notched up ... with a 'celebrity day' that saw DJs and actress Joanna Taylor, among others, enter the box for a day ...
said it would open a new store every day of the working week this year, including 100 in the UK....from Thompson Intermedia's National News Index, a measure of media sentiment that excludes stock market ...
Called Parent Focus, the agency was formed by the National Family Parenting Institute director of comms Vicki Shotbolt and research and policy director Gill Keep, who will both quit the body next month. The pair set up the agency on a part-time basis three months ago to work solely for parent-focused clients ...
national media partnership with Metro. This deal included a four-page feature encouraging readers to enter ... . Measurement and Evaluation The campaign resulted in 45 pieces of print coverage in national and regional ...
, government, media and City analysts. 'The day of Ofcom telling companies what they should do is over ...
To raise the profile of the VK handsets in the consumer press, regional and national newspapers. To secure ... ensured that seasonal events such as Christmas and Valentine's Day were included in the activity plan ... editorial coverage appeared in national and consumer publications, with 35,968,000 opportunities to see ...
in the 21st century. In each of the nine UK cities visited, two locals spent five days in a 2.5m Perspex box ... , the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.