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We'll call you: BMW

it to the website, and can win a pair of tickets for the Olympics it's a pair each day for 70 days. Mktg I ...

Adwatch (May 2) Top 20 recall: Audi

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the same: the focus on advancement through technology, even if it was misunderstood back in the day. In one ...

Audi presents brand manifesto in global campaign

to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...

Audi brings 'Vorsprung' position to fore with new TV ad

The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan , the clip, directed by Oscar-winner Joachim Back, is a reinterpretation of the classic children's tale, 'The ...

ISBA Conference: President spotlights online behavioural ads debate

Day, he also outlined where the Goverment and the industry's interests overlap fostering greater confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

The seven sins of content marketing

of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ...

BMW unveils plans for floating Olympic showroom

to design the structure. Its plans have been unveiled with less than 170 days to go until the Olympics ... ,000 visitors a day to its showroom. BMW has come in for criticism regarding the potential environmental ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

structure, across which thousands of cars speed each day, was unexpectedly found to have eroded, raising ... funds toward high-end experiential marketing, such as the company's 'Audi driving experience days ...

RFU adopts player focus to tackle media setbacks

Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.