30 May 2012
it to the website, and can win a pair of tickets for the Olympics it's a pair each day for 70 days.
Mktg I ...
02 May 2012
| by Jamie Maker, director, Brave
experimental aerodynamic design transforms into a modern-day Audi A5.
I can't remember the last time I ...
the same: the focus on advancement through technology, even if it was misunderstood back in the day. In one ...
18 Apr 2012
| by Alex Brownsell
to the early days of the brand in the 1920s, depicting Audi as a "design pioneer".
Audi UK marketing ...
29 Mar 2012
| by Alex Brownsell
The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model.
Named The Swan , the clip, directed by Oscar-winner Joachim Back, is a reinterpretation of the classic children's tale, 'The ...
21 Mar 2012
| by Daniel Farey-Jones
Day, he also outlined where the Goverment and the industry's interests overlap fostering greater confidence among the nation's consumers.
"We are creators of demand," he stressed. "We could not be more ...
14 Mar 2012
| by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings.
So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
22 Feb 2012
| by David Benady
of their objectives by overloading their marketing with content.
Hugh Fletcher, national digital manager for Audi ...
13 Feb 2012
| by John Reynolds
to design the structure. Its plans have been unveiled with less than 170 days to go until the Olympics ...
,000 visitors a day to its showroom.
BMW has come in for criticism regarding the potential environmental ...
10 Feb 2012
| by Alex Brownsell
structure, across which thousands of cars speed each day, was unexpectedly found to have eroded, raising ...
funds toward high-end experiential marketing, such as the company's 'Audi driving experience days ...
17 Jan 2012
| by John Reynolds
Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ...
will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...