McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... Wharf in the east of London to the centre of the capital that day, claims the promotion ...
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands...days to go milestone this week. First came newspaper claims that Adidas Olympic kit is being made ... . Disappointingly, the latest ad from the official restaurant provider to London 2012, timed for the '100 days ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...
the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games. McDonald's' last ...
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet....the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...
Day, he also outlined where the Goverment and the industry's interests overlap fostering greater confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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