The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
for backing the arts According to Steven Day, Everything Everywhere's chief of brand and communications ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...
All about ... Newsworks
31 May 2012
the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
,000 Facebook users must die every day. That compares with about 1,500 dying every day across England, Scotland ... users dying every day, that's soon not going to be enough. There will have to be a whole department ... problem to think about - not least because of their scale. They've got 19,000 users dying every day - just ...
How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ... . There are less than 100 days to go to the start of the London Paralympics. At the moment, Dimbylow says he ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
