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The age of the interim marketer

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

Orange invests in film ties after sponsorship review

for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... in the past." According to Day the venture's sponsorship budget has been "increased as of this year ...

Plusnet drops Yorkshire from strapline

advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...

Social media: how your research can get the most out of the world's biggest focus group

the information with brand owners. Indeed, it is important to note that these are early days for the technology ... of Duty, it tracked commentary in the build-up to the launch, on the day of release, and in the aftermath ...

ISBA Conference: President spotlights online behavioural ads debate

Day, he also outlined where the Goverment and the industry's interests overlap fostering greater confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

Shift: Marketing to the cocooned consumer

of the smartphone and the support of ever-present chatter. Whether or not we are creating a nation of consumers ...

Revolution: Mobile World Congress: The trends taking mobile by storm

will be increasingly available across Europe as their global market shares continue to expand. On the first day ... day, ZTE had no fewer than 15 product announcements, including four Android phones, which ...

How adland is turning campaigns into content

. Over the past 500 days, we have built up half-a-million unique visitors a month, 1,000 contributors ... . And this is the pinpoint of how media has changed. In the old days, media content was presented to an audience by media owners. Now, the audience are the media. They create it, they distribute it. In days gone by, word ...

Weighing up Twitter's branded adventure

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.