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BA harnesses Facebook to help Brits home for Olympics

28 May 2012 | by Daniel Farey-Jones

British Airways is to tap into national pride with a Facebook promotion allowing Britons

Heathrow creates 'royal runway' for Diamond Jubilee

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than ... China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...

Tourism minister defends VisitEngland campaign against industry biteback

10 May 2012 | by Loulla-Mae Eleftheriou-Smith

spend as a nation between 100m and 150m, partly through taxpayer money and partly through industry ...

Think BR: There's more to live-event sponsorship than music festivals

30 Apr 2012 | by Rory Sloan

nation, we have been embracing all events in a big way, and there are some fantastic non-music events out there with impressive footfall and good value sponsorship offerings. If you took a hypothetical three-day music ... this to Airbourne Eastbourne, a 500,000 capacity, four-day event that looks for a headline sponsorship of just 75k ...

Thomson rolls out national campaign for Dreamliner launch

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back...The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

in the working day. Then came a shift. 'It was Easter 2011 and I was on the first day of a holiday. I saw ... of other shareholders all of which never fail to make national headlines? 'It is important for us ... viewing BA, Air France and KLM as the competition, the days of easyJet's ad clashes with Ryanair are over ...

BA press campaign vaunts BMI deal

23 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

An ad, created by Bartle Bogle Hegarty (BBH), ran in the Sunday papers this weekend and appears in national and regional newspapers today. It shows BA and bmi's tailfins side by side and uses BA's "To Fly. To Serve." strapline. The ad follows the completion of bmi's 172.5m buyout last week by BA's parent ...

'Flawsome' brands will win battle for consumers' hearts

20 Apr 2012 | by Nicola Clark

could have done to stop this type of action.' Consumers aren't stupid; they know that a perfect day ... The days when a marketing director was measured by profits alone are long gone. Nearly 85% of consumers ...

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