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Capital One Cup 'will help brand stand for opportunity'

and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...

The age of the interim marketer

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

The craft of arts sponsorships

for backing the arts According to Steven Day, Everything Everywhere's chief of brand and communications ...

Trading places: this week's people moves

Tina Weaver are leaving Trinity Mirror as it moves to a seven day publishing model. Lloyd Embley ...

What brands should know about the dark side of Facebook

reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...

HSBC's Chris Clark on a new era for the bank's marketing

Mars a day" had probably overstayed its welcome a bit, but it lives on today. All the great straplines ... more light-footed approach from this most heavyweight of banks is the order of the day. CV ...

Asda to roll out in-store summer marketing programme

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

The lively atmosphere greeting visitors to JWT London's bar at the end of most working days might

Tracey Follows: You don't need a cape and mask to have a superpower

What do you think the most wanted superpower is these days? Well, a cursory glance towards

All about ... Newsworks

the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.