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BMW unveils plans for floating Olympic showroom

13 Feb 2012 | by John Reynolds

to design the structure. Its plans have been unveiled with less than 170 days to go until the Olympics ... ,000 visitors a day to its showroom. BMW has come in for criticism regarding the potential environmental ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... at Ann Summers . "Taboos are not something we worry about on a day-to-day basis. This is a rich ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

, across which thousands of cars speed each day, was unexpectedly found to have eroded, raising ... marketing, such as the company's 'Audi driving experience days' in the UK and overseas. 'It's worth a lot ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

Mainstream brands built without the aid of TV advertising abound these days. One need look ... aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ... the effect of the spend. One cost-effective strategy is to choose the most relevant time of day to advertise ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... this Christmas had a big upswing in sales; we sold three months' worth of stock in three days,' he says ...

Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

by a brand owner, perhaps just as an expression of support for the national team. Brand owners ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ...

Soft Bowl 2012

09 Feb 2012

before the game. The gambit worked - due in no small part to the strength of the ad itself - and, as day ... you spend - something consumers want to do these days. In this case, doing good while you're getting ... the breathtaking Adriana Lima husking out the line: "Guys, Valentine's Day is not that complicated. You give ...

'Allo 'Allo 'Allo

09 Feb 2012

While the pair might have looked like a couple of porn stars or gay detectives from a 70s TV series in the accompanying picture, the real giveaway as to their nationality was in their names - Faustin Claverie and Thierry Albert. For those unfortunates whose little grey cells (yes, we know Poirot ...

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