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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

on Abbey National when it became the first-ever advertiser on Classic FM. Redican says the key to radio ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

Media360: Claudine Collins on being followed by Rubins and Parker

22 May 2012 | by Maisie McCabe

the conference's first day, Collins named Jon O Donnell, group commercial director at the London Evening Standard ...

MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

being created for basic facilities that people use on a day-to-day basis, such as financial services ... day using mobile apps. Follow Nick Batten on Twitter @NickBatten2 ...

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

'd better prepare for the day when we engage just as much with CIOs as CMOs," he concluded. Follow ...

Cadbury Dairy Milk 'Helium Bubbly' by Fallon

03 Apr 2012

Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...

Art Fund 'art guide' by 101

02 Apr 2012

Art Fund, the national fundraising charity that helps museums and galleries to buy and show art

Media 360 chair talks to Media Week

21 Mar 2012 | by Ben Hall

Wilkins, chair of the two-day event, said: "This year Media 360 will provide the industry with the opportunity to reflect on where we are as an industry and what the next journey will be." High profile industry figures including: Frank van der Post, managing director brand and customer experience at British ...

Daring to be different is paying off for Southall

01 Mar 2012

then moved to the BBC where she co-launched Eve. Since then, she has been the publisher of the then National ... Southall's latest role is a homecoming. How does the Marie Claire brand compare these days with when ... -kisses) by the IPC Media chief executive, Sylvia Auton, on the recent Audit Bureau of Circulations results day ...

Omnicom helps Citroën launch online films for DS5

22 Feb 2012 | by Maisie McCabe

national art house cinemas. This marks the first time that Citro n UK has used social engagement ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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