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Facebook and Twitter target UK SMEs with adspend giveaways

Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ... every day, so we hear a lot of their stories, but we don't always hear about the interesting stories ...

Brand barometer: Volkswagen Polo viral campaign reviewed

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

Brand barometer: Network Rail viral campaign reviewed

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...

Google to inject more facts into search

globally in the "next few days", across desktop, mobile and tablet devices. Amit Singhal, senior vice ...

Bing steps up challenge to Google with new 'social search' feature

it was "a bad day for the internet" . Google s move prompted engineers from Facebook, Myspace and Twitter ...

More Th>n to sponsor MSN pet portal

a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a ...

Brand barometer: TNT viral campaign reviewed

sites 9gag and Reddit in its first couple of days, which was a huge boost to its social-media spread ...

Google rolls out rival to Apple and Microsoft cloud storage services

billion files every two days. But Google will be hoping that its brand reputation, coupled ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.