to remove filtersJeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
the light of day, and maintaining a clear link between the brand and the premise of the show. A good example ...
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The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
Today's launch of the iPad is not only an important day for computing giant Apple, it's a massive
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
of queries are answered every day, with typical issues includ- ing product recommendations and customer ...
Andrew Walmsley on Digital: Best behaviour
24 Mar 2010 | by Andrew Walmsley
such as location, the site from which the user linked or what they searched for and time of day are combined ...
Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
.' The creatives in the room groaned inwardly. The ad was aimed at teenagers, a nation entirely alien to this guy ...
Jeremy Lee on Media: GMTV's long goodbye
16 Mar 2010 | by Jeremy Lee
on the air since February 1983; the only national ITV station, it broadcast every day of the week ... it into a coherent 'ITV day'. Unfortunately for the network, a refusal by regulators to loosen the CRR ... . This will be as a precursor to the day when sales rules are relaxed and it becomes just another strand that runs ...
Bet365 ties up with ESPN
04 Aug 2009
assembled to work across ESPN's football coverage includes former Match of the Day presenter Rebecca Lowe ...
Discovery Foods in dual television tie-up
21 Jul 2009
The food brand will sponsor 20 hours of Living's weekday programming, as well as Discovery Channel's acquisition of Channel 4 series Come Dine With Me. The TV activity will be supported by a national sampling roadshow, which will focus on promoting Discovery's fajita products and recipes. The roadshow will visit ...
Spreading the word
05 May 2009 | by Sarah Johnson
have consistently run campaigns to promote advertising on both a national and regional level. Robert ... executive Maureen Duffy. The NMA's campaigns run across all national newspapers and are often supported ...
UKTV backs Home launch with 'reality' push
28 Apr 2009
the national press, outdoor posters and TV. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
