Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
the conference's first day, Collins named Jon O Donnell, group commercial director at the London Evening Standard ...
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Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal
Europe instructs Google to offer search dominance remedies
21 May 2012 | by Sarah Shearman
information about search topics inserted next to results. The news comes on the same day Google is hosting a raft of politicians and celebrities at its annual Zeitgeist event in the UK, billed as a two-day ...
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national...and comments via social media, email and websites every day. Supporting the re-launch is an ad campaign ... . Olins said: "The media landscape is evolving fast, and this is affecting the national press as much ...
Media Bitch's diary from Media360
18 May 2012 | by Media Bitch
This week Bitch not only meets Will Smith, but also spends two days at Media360 sharing more than a...-round sweetie. Congratulations darling, you don't look a day over 39 (until tonight). From 6.30 darlings ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
Out and About: First day at Media360
17 May 2012 | by Jeremy King
This week Out and About is enjoying Media360 with the industry's leading agencies, clients and media owners.
RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
with Smooth's national reach, up circa 8% year on year. "Global s big networks saw slight increases in reach ... nationally. Kiss UK s breakfast show also won Gold at the Sonys and has achieved record reach in Q1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
