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Facebook's Everson urges marketers to 'make a bet on us'

basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...

Panadol to sponsor Keith Lemon's jump to ITV1

In the new programme, Lemon is set to become a modern day 'Jim'll Fix It' character, when he and celebrity helpers will meet people with problems, and try to help them and make their dreams come true. Lemon's switch to ITV1 follows his ITV2 game show 'Celebrity Juice', with team captains Holly Willoughby ...

Commercial TV and radio remain strong in Q1

. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...

Public unruffled by 'sexy' outdoor ads

quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...

Weighing up Twitter's branded adventure

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Dove erects Valentine's Day 'tweet screen'

of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...

Unilever's Weed talks media connectivity and consumer behaviour

every day, and for me I need to understand about where those consumers are going, how do they consumer ...

The most irritating ads of 2011

including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

Review of the Year: Top 10 marketing moments of 2011

, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.