to remove filtersTrading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...
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Cadbury Dairy Milk 'Helium Bubbly' by Fallon
03 Apr 2012
Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
Did we really hear a business analyst on Sky News the other day telling us that, where the future of media is concerned, "content is king"? Surely not. The next thing you know, people will be wearing flares again, dropping ecstasy and casually taking on huge mortgages. Despite what maverick new ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
as the nation's most-hated profession. A story that began on the sidelines, with allegations that celebrities ... users who were threatening to ditch their BlackBerry altogether, after enduring days of being unable ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
her. Modern-day slavery. The idea is to become her friend and, in doing so, share hers and thousands ... value" applies equally to both scenarios. As national coach, you can't go out and buy a new squad ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
left in June to "seek a new challenge". Van der Linden, a Dutch national, has held a number of senior ...
Smooth Radio signs promotional deal with Tetley
28 Oct 2011 | by Mark Banham
1000 every day. Special promotional packs of Tetley decaf featuring Smooth Radio's logo and a ... audiences. We're a nation of tea drinkers and what could be a more relaxing experience than a cuppa whilst ... of Smooth Radio's first year as a national service, the station reported an average weekly audience of 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
