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31 May 2012
, nothing less than the detailed out-of-home behaviour patterns of a whole nation and the consumption ...
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Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
Day is anything to go by. Each year the little poppets at the channel's parent company Viacom ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body
My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
staff, informing them of an extra day's holiday and attaching a special anniversary video message from ... catch-up day for me whenever I'm in London. My PA is a genius with my calendar and we spend time working ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
MEC celebrates the first 10 years as industry 'perverts'
16 May 2012 | by Arif Durrani and Maisie McCabe
of parent WPP's GroupM, and in the early days untroubled by any major client conflicts, MEC's ascent up ... and these days, the right level of scale. We ve got all these and the future couldn t be more exciting. We don ... truly believe is that MEC has always had spirit. Even in the early days when MEC was, dare I say it, a ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
on the BlackBerry, catching up on email. Tuesday The day breaks with a catch-up on new business with Mark ... the days of Booth Lockett Makin. Tuesday night is the most competitive night of my week my weekly ...
Katherine Levy: In procurement era, agencies must offer more than top work
03 May 2012 | by Katherine Levy
predominantly on account wins and retention. These days, it is no secret that while all clients are looking ...
Things we like
03 May 2012
for brands to tap into that first ten minutes of the day. And one thing we don't ... Loaded's rescue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
