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STOP PRESS: Institute hires Clareville Communications

the industry and promote the sector nationally.

INTERNATIONAL: Campaign for US veal producers

CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef ...

Harrison Cowley wins St George's Day ale account

Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...association with England s national day - 23 April. An ad campaign will be run by Team Saatchi. Bombardier ... Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

. But the day after Aurora's send off on 1 May from Southampton, the ship suffered an overheated propeller shaft ... -ordinators for broadcast media interview requests. By 7pm on the first day the agency had addressed around 110 media ... was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

outside busy inner city tube stations and encourage people to take five minutes out of their day ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

million each for association with the national team....around pounds 1 million each for association with the national team. However, it is no longer ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

will take you straight to a call centre to talk to a live operator. But it s early days, the penetration ... at 14 days and nine months, says Jonathan Pearce, principle at telemarketing consultancy, TSC ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

with the national press in the run up to the November appeal. SCi was keen to be seen as responsible, opening up ... , emphasised the tongue-in-cheek aspect of the game and had national flyposters headed Too many ...

CAMPAIGNS - Drivers given star treatment - Financial Services

national awareness of Touchline Insurance, and position it as one of the nation s leading insurance companies. To win coverage in national and regional press/radio and motoring pages ... the horoscopes had been researched and written, a press release went out to national and regional newspapers ...

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