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Every Mother Counts 'no Mother's Day' by CHI & Partners New York

Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.

Jedi day: Top 10 shared Star Wars ads

We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination.

The National Trust turns to Facebook for Great British Day Out

The National Trust is launching a campaign that encourages Facebook users to design a 'Great British Day Out', in a drive to target a younger audience by displaying the variety of its venues.

Weetabix 'dad's day out' by BBH

Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.

Think BR: SXSW is no longer just an exclusive club for technologists

In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris.

Waitrose ties up with Mumsnet for Mother's Day push

Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes.

Guinness 'St Patrick's Day' by AMV BBDO

Abbott Mead Vickers BBDO has launched an online campaign to encourage consumers to "round up their mates" to celebrate St Patrick's Day on 17 March.

National Lottery 'hero's return' by AMV BBDO

In its latest campaign for the National Lottery, called "life changing", Camelot is promoting the Heroes Return Big Lottery Fund initiative through which more than 50,000 World War Two veterans have returned to the scenes of their wartime battles to pay their respects to fallen comrades.

Guinness launches St Patrick's Day sheep dog viral

Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep.

Dove erects Valentine's Day 'tweet screen'

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which displays tweeters' responses to questions about women and beauty.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.