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Think BR: Weird web culture is bigger than cheap LOLs

is that memes are a key way that we communicate these days, both individually and societally. As was made ...

Youth and social media

and use of new technologies. New ways of communicating and accessing content are evolving every day ... of older age groups, and they spend an average of an hour on social networking sites every day ...

Being uncomfortable with social media

- the most tweeted moment of the day - has been around for a couple of years, but it still perfectly ...

Think BR: It pays to mobilise your business

every day. But do you know what your website looks like on a mobile phone? Chances are that like ...

Think BR: For brands, little and often will win out on Facebook

The Brits love their tea, so perhaps it s not surprising that the consumer brand that topped iProspect UK s February Facebook Engagement Index was PG Tips . The brand s distinctive tone of voice, provided by Johnny Vegas and Monkey, appeals to our national obsession. So maybe PG Tips had a head ...

What to expect from SXSW Interactive 2012

, Texas for the 19th annual SXSW festival, the next few days promise to host a frenzy of must

Think BR: Reshaping the future of display advertising

On leap day 2012, you may have felt a little shift. Perhaps even seen some ripples in your tea. It was the jolt of the 1bn online display ad market completely reinventing itself at the IAB s Future Format Award. Advertising is at a juncture. In the first half of 2011, online display advertising grew ...

Think BR: What next for the mobile ad market?

options that are improving every day. Advertisers are starting to move their budgets to mobile ...

Understanding older women gamers

Who s betting that Britain is facing a looming epidemic of older, female gamblers? Just about everyone it seems including MPs, the National Centre for Social Research and the popular press, who all seem concerned that as a larger number of older women go online it is all too easy for them to morph ...

Think BR: The fear of missing out

The number of social media platforms is increasing at a fast rate and consumers are choosing to share their experiences online more than ever. Facebook now commands more than 800 million registered users, with 50% of those logging on at least once a day, and Twitter can point to over 460 million ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.