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Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago ...

Science Museum looks to build digital ad roster

The National Museum of Science and Industry is reviewing its digital advertising requirements..... In addition to digital advertising for the London-based venue, the brief also covers the National Railway Museum, the National Media Museum and the Museum of Science and Industry. Agencies have until 17 May ...

Which Olympic sponsor ads are most shared?

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring

Keith Chegwin joins The Collective campaign

The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community. "Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...

McDonald's to introduce Olympic happy meal promotion

-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games. McDonald's' last ...

Healthy snack brand Bear launches debut campaign

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

Weetabix launches campaign for new golden syrup variant

April), under the cereal's "Fuel for big days" strapline....The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out ... positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ... and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

days....a day after it was first published (11 April). The UK's AMV BBDO takes sixth place with its "feel ... week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ... shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago are not included ...

Being uncomfortable with social media

- the most tweeted moment of the day - has been around for a couple of years, but it still perfectly ...

Citroën 'footballet' by Euro RSCG London

Euro RSCG combined the football skills of the Arsenal players with a different, but equally athletic, discipline using the principal dancers of the English National Ballet. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.