20 Apr 2012
| by Ben Hall
they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30 days ago ...
19 Apr 2012
| by Ian Darby
The National Museum of Science and Industry is reviewing its digital advertising requirements.....
In addition to digital advertising for the London-based venue, the brief also covers the National Railway Museum, the National Media Museum and the Museum of Science and Industry.
Agencies have until 17 May ...
18 Apr 2012
| by Ben Hall
With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring
17 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community.
"Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games.
McDonald's' last ...
13 Apr 2012
| by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media.
Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales.
She said: "The brand ...
13 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
April), under the cereal's "Fuel for big days" strapline....The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out ...
positioning the brand as the ideal cereal for facing the day ahead.
Francesca Davies, marketing manager ...
and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which ...
13 Apr 2012
| by Ben Hall
days....a day after it was first published (11 April).
The UK's AMV BBDO takes sixth place with its "feel ...
week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...
shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30 days ago are not included ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
- the most tweeted moment of the day - has been around for a couple of years, but it still perfectly ...
12 Apr 2012
Euro RSCG combined the football skills of the Arsenal players with a different, but equally athletic, discipline using the principal dancers of the English National Ballet. ...