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Unilever partners with News Corp and Viacom for digital content

days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

King of Shaves takes on Gillette with online subscription offer

few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...

Editor's Comment: Face it - size still matters on Facebook

last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to what and so you know what drove the money. It's interesting that when we did the Mother s Day event ... there and it gets 7,000 hits in three days, it's a pig! Take it down. Do something else. With Old Spice we knew ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

Domestos, which offers fans the chance to win up to £1,000 every day..... The game starts at 6.30pm each day and ends 24-hours later, with the player whose face the ball lands ...

P&G Marc Pritchard: The full WACL speech

discussions these days by acknowledging that the world of brand building is undergoing the most significant ... the next day, they eat better, play better and develop better. This led to the idea of "a better ... protection gives women freedom and confidence to bring their best self every day. "They re good to go ...

Weighing up Twitter's branded adventure

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Dove erects Valentine's Day 'tweet screen'

of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...

RB takes to Facebook to sell Cillit Bang extension

and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.