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Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

in the 21st century. In each of the nine UK cities visited, two locals spent five days in a 2.5m Perspex box ... , the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...

Consolidated wins esure flooding and insurance UK remit

and became the subject of an Early Day Motion. In Scotland, local authorities, the Scottish Executive ...

Citigate wins Yell finance task as IPO rumours grow

every day, but few would look beyond the service they use, such as Yellow Pages, to understand ...

Thus chooses BLI to raise its profile in business press

Scottish Power's voice, data and internet services company Thus has appointed telecoms specialist BLI to help it weather the economic downturn. The agency will handle trade and technical PR as well as seeking to raise the company's profile on the national business pages. It will also ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

among seven to 16-year-olds in the UK, sending 12 million text messages a day. 'Kids as young ... and time of day, with the guarantee that messages will be read. However, the latter is also one of its ... -olds: between them, this age group sends an average of 12 million text messages a day, just under three each ...

MEDIA: Net news service grabs expertise from the nationals

Financial Times IT correspondent Paul Taylor and Sunday Business media correspondent Dawn Hayes have been recruited to launch an on-line news service focusing on the IT, communications and media industries.

STOP PRESS: Former Dome man joins Band and Brown

Terence Gibbons, former head of national and regional PR for the Millennium Dome, has joined Band...Terence Gibbons, former head of national and regional PR for the Millennium Dome, has joined Band and Brown as group account director in charge of e-commerce clients. Reporting to chairman Nick Band and managing director Gill Brown, Gibbons started work last month on BT internet and web ...

Virgin Mobile starts internet push

, and will report to PR head Steven Day. Hulme has been briefed to promote the phones internet ...

LABOUR PARTY CONFERENCE NEWS ROUNDUP

Regional press takes bigger role Clients should seek regional rather than national press ... Britain, he said: I tell my clients they are captured by a sense that a national paper carries a story ... . National newspapers won t cover it because they can t get a row out of it . He added that devolution ...

Internet rivals hire Red and Larkspur

pounds 80,000. The agency will mount a national trade and consumer campaign which will run ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.