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Consumer - Look-a-like guests lead mall's 'royalwedding'

-a-like party on the big day, with 'Ozzy Osbourne', 'Posh and Becks' and 'Elton John' waving to photographers ...

M&S deal helps Amazon to soar as car makers fall

is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes ...

CAMPAIGNS: Financial PR - Mantra aids J-Lewis with buy.com buy

operations in the UK to a European entity. The story had reached the UK media early the next day ... as trade press, were briefed. Measurement and Evaluation Almost all the nationals and regional papers picked up on the story. There was also extensive broadcast and radio interest on the day, when ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

they could fulfil. In fact, in the early days, Boo s PR was textbook stuff, painting founding duo ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

of the National Criminal Defence Lawyers which helped Benetton by contacting and negotiating with prison ...

Diary: C&W shows preachers that jungle.com boss is the king of the swingers

A tale has reached me from the insane side of PR. Last week, Cohn and Wolfe came up with an amusing stunt to promote on-line retailer jungle.com. The day started quite strangely with C ... knees and pray . Edwards, strangely, thought the day was a great success. As chaos raged ...

CAMPAIGNS: Turning PCs into screen savers - Hi-tech PR

to a spy camera on the volunteers PCs. Five days before the experiment, Red briefed the Observer and sold pre-recorded interviews to national radio and television and launch-day footage ... and a credit card with a limit of pounds 500. They were then left for four days to fend ...

CAMPAIGNS: Beenz stirs up a hive of publicity - Hi-Tech PR

logo. Press briefings were arranged to follow up the launch activity. All the UK national ... ; in 12 national newspapers and four pan-European titles; along with 40 regional papers and 15 marketing ...

INTERNATIONAL: Buy.Com hands Shandwick European launch brief

. Shandwick intends to build a presence for Buy.Com through national consumer and lifestyle press in each ...

Internet rivals hire Red and Larkspur

pounds 80,000. The agency will mount a national trade and consumer campaign which will run ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.