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Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

to Achieve/' campaign follows our pioneering film challenge, '2.8 Days Later', which brought together ...

McDonald's to introduce Olympic happy meal promotion

16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games. McDonald's' last ...

Chip shop spoofs Beckham Bodywear ad

21 Feb 2012 | by Matthew Chapman

Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert..."forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ... Bartlett is jumping on the back of National Chip Week with a press campaign for its russet potatoes, which ...

McDonald's 'first day' by Leo Burnett

06 Feb 2012

Entitled "first day", the ad, created by Leo Burnett, aims to capture the reassuring feeling of familiarity a visit to McDonald's gives its customers. The ad shows a young man on his first day in a new job. ...

Brand Republic inducts its first Hall of Famers

23 Sep 2011 | by Staff

At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched, with partners LBi and Bigmouthmedia, to celebrate its 10 th anniversary. Following an editorial panel ...

Golf and ITV Player head up BR app chart

13 Jul 2011 | by Daniel Farey-Jones

ITV Player, the free, seven-day catch-up service from the UK's biggest commercial broadcaster, was released at the end of June. It topped the chart last week, but has dropped to second place this week ... and 16. The National Lottery app has made a four-week climb to third place, while Domino's Pizza looks ...

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

.com, said: "Tesco Direct is expecting to ship more than 80,000 items today as we face our busiest day ... of National Statistics last week indicated that online spend increased by almost 25% in 2009, despite ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... marketing material was recycled last year). At the end of the day, however, it is, and always should be ... , however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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