What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ... every day, so we hear a lot of their stories, but we don't always hear about the interesting stories ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
again enters the chart with another election video outlining his plans from 'day one' in office ... , Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Mitt Romney 'day one' created in-house 23,573 shares this week All time: 23,575 shares ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
, who has filmed ads for Adidas and music videos for Lily Allen. The filming was done over five days ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical issues with Twitter ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ... received more than 400 complaints . The ad centred on Ladies' Day at Cheltenham, and opened with a shot ... some beauties at Cheltenham Ladies' Day'. The creative then showed a series of shots from ...
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
is that memes are a key way that we communicate these days, both individually and societally. As was made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
