The seven sins of content marketing
22 Feb 2012 | by David Benady
of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ...
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VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Beresford, chief executive of VisitEngland, said Olympic host nations can experience a "sag" in domestic ... : "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ...
TripAdvisor's 'reviews you can trust' claims barred by ASA
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to the UK site over the last few days." "We have confidence that the 50 million users who come to our ...
TfL 'the Olympic delivery' by M&C Saatchi
31 Jan 2012
The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling. The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic. The campaign will? include press ...
TfL launches 'Get Ahead Of The Games' ads
30 Jan 2012 | by Gemma Charles
A national campaign to ensure the smooth running of transport links during the Olympic Games
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
to them because one day the shoe may be on the other foot - and we may be doing the same thing. All ...
Now wins Butlins social media account
17 Jan 2012 | by Sara Kimberley
excitement takes the form of an irrepressible bounce after spending the day at Butlins. Follow Sara ...
STA strikes deal with 'gap travel' community website
16 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
s national tourist board, in a 2.8m deal that aims to boost the number of young travellers to the UK. ...
VisitBritain asks nation to 'share your Great Britain'
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
VisitBritain, the tourism body, has today (6 January) launched the latest phase of its 'You're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around the world to visit the UK.
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Dec 2011
Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
