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Ikea overtakes John Lewis as nation's favourite retailer

17 Apr 2012 | by Matthew Chapman

Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6

Mars UK to enforce 'calorie cap' across chocolate lines

14 Feb 2012 | by Gemma Charles

year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

in an interview with a national newspaper, Haynes illustrated his belief in the potential for further growth ... these days rave about experimenting with social media, but the medium Akhtar highlights is outdoor. 'We want ... . Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ...

RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...

PR Agency of the Year: The Red Consultancy

13 Dec 2011 | by David Singleton

under its fresh 'made with laughter' positioning. To gain coverage and a buzz across national, consumer ...

Thomas Cook hits back with publicity campaign

28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

every single day to make your holiday time with us the best time of the year." The letter ends ... Cook people who have worked tirelessly over the last few days to ensure there has been absolutely ...

Honesty is the best policy: Graham Goodkind, Frank PR

12 Oct 2011 | by Graham Goodkind, founder and chief executive, Frank PR

piece in this supplement, although I think of myself as a half-decent writer who, on a good day ... with Frank PR one day. So there's some complete transparency for you. You are reading this article because ... in the closet, then best to deal with it, rather than hoping it will never see the light of day. Today, nothing ...

Time social media grew up: Jim Hawker, Threepipe PR

12 Oct 2011 | by Jim Hawker, co-founder, Threepipe

also need to decide who will be responsible for the day-to-day management of your social media profiles ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

we generate coverage in every national newspaper, but we reached more than 80,000 people directly ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

and expectations from day one (product-immersion sessions, agreement on liaison, copy and budget authorisation ...

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