'. 'We used to have these vast cuttings books. But these days I'm far more interested in those selective ... on two national titles with the highest media consumption within our customer base. We also set a target ...
-generated content. In 56 days, the website islandreefjob.com attracted more than 47.5m page views and generated ... of the paradise island wrong on his second day, was the flipside to a campaign that won awards for the extent ...
last week, covering a two-day break from the campaign trail while he visited his sick grandmother ... at the Democratic National Convention drew 38m viewers on US networks. Along with TV advertising, the Obama ...
LONDON - The days of brands adopting secretive working practices could be numbered - companies
coverage, Mars issued full-page national newspaper ads in the form of a letter, in which Dawson apologised ...
Following its merger with National Car Rental and Alamo Rent A Car in 2007, Europcar now has a combined fleet of 60,000 vehicles giving it the largest rental fleet in Britain. The brand has appointed Cationa Lougher as its consumer marketing director from Premier Inn where she was head of marketing ...
I am a staunch rejector of the nonsense marketing associated with 'country branding'. When the principles of brand management are applied to nations, the fit is poor, the implications impractical. Even ... during last weekend's Torch procession. The London Olympics began with a duff logo and national ...
Royal Mail has released a limited-edition miniature stamp sheet to mark St Patrick's Day. Designed
All the headlines concerning magazines over the past few days have been about consumer titles
Huntsworth. Chief executive Jonathan Clare. Clients include Premier Foods, Yell, National Grid. www ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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