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Taxi app Hailo calls in Surname & Surname for consumer drive

are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

RFU adopts player focus to tackle media setbacks

Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...

Brand Republic: a change is gonna come

Over the coming days you can expect to see some changes on Brand Republic, with improvements

City Republic: Not Bretton Woods but not bad either

is due to run out of money seems to get closer by the day and the US car giants continue to plead for a ...

City Republic: UK tumbles into recession

. But customers, who are pretty used to shopping around these days, seem resistant. It has recently reached a ... (again) until Thursday as prices plummet and the Russian government spent $7bn the other day to try ... . This is not as odd as it seems because carmakers these days are effectively finance houses, lending consumers ...

City Republic: Business as unusual?

, is that cars last much longer these days. So they've become a discretionary purchase, like a new sofa. Even ...

Europcar plans multi-million pound brand re-launch

Following its merger with National Car Rental and Alamo Rent A Car in 2007, Europcar now has a combined fleet of 60,000 vehicles giving it the largest rental fleet in Britain. The brand has appointed Cationa Lougher as its consumer marketing director from Premier Inn where she was head of marketing ...

Luxury mobile phone brand Vertu teams up with Ferrari

personal assistance 24 hours a day at the press of a button. Vertu s tie-up with Ferrari is part of a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.