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Twitter in agency hunt to boost consumer appeal

footballer Fabrice Muamba was jailed for 56 days. The pitch comes after newly appointed European comms ... is the fourth most active nation of tweeters, according to Semiocast. Twitter has 24 million ...

Hanover scoops IT lobbying campaign from McKesson UK

in the wake of the collapse of plans for a national patient record system....McKesson UK, part of the largest pharma firm in the world McKesson Corporation, has enlisted Hanover to help it communicate with policy makers as well as local and national NHS bodies ... for health IT freed from the national programme, with which McKesson was not involved, and with a new ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade ... up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

Entertainment: Lappset happy with angry approach

awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

Digital: Nomophobia drives SecurEnvoy sales

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...

Chinese telecoms giant Huawei in comms review

for its national broadband network two months ago. Currently Huawei has no plans to repitch its consumer ...

Taxi app Hailo calls in Surname & Surname for consumer drive

are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

MySpace in agency talks ahead of brand relaunch

days'. 'We've had a few exploratory conversations within the marketplace, but no formal pitch ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

have only heard of a few companies, and actually care about even fewer. These days, those few ... much national print coverage the client will get. The three big tech companies - Apple, Google ... it often is. But it was like that back in the days when the iPod was new and Apple was comparatively tiny ...

Stuart Jackson: Turning up the volume

on the other side of the divide in his younger days. 'I always wanted to be a journalist - I loved ... at regularly sending stories to the nationals did not go unnoticed and the Sunday Sport editor Paul Carter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.