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Cow & Gate ads ruled misleading after two-year investigation

29 Jun 2011 | by Daniel Farey-Jones

both claimed that to get a daily amount of 6mg of iron a day, a toddler would need to drink 20 litres of cows' milk or two cups of Cow Gate Growing Up Milk a day. They also stated Cow Gate should ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

03 Feb 2011 | by Simon Kershaw

to have one objective to get a striking image in the national media. How? Not with wit and charm. Nope ...

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

for the biggest three-day opening and the biggest single-day ticket sales total ever recorded. It made 18.2m over the three-day weekend, taking 5.9m on Friday, 6.6m on Saturday and 5.7m on Sunday. The latest Harry ...

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

bring you many more in the space of a day if they really loved what your brand did for them. That could be some really useful content, a utility or just something that adds fun to an otherwise dull day ...

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

The average UK citizen is bombarded with anything up to 5,000 ad messages every day. Digital technology is fuelling this growth and we expect this figure to rise exponentially. Now combine that number ... , psychologists and brain experts made a five-day trip down a river in a remote part of Utah with the aim ...

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

the right people? It's a bit like Total Football, pioneered by the Dutch national football team. Success ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

calendar of family events to the fridge door (as we've looked at for the National Trust). Action ...

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

value) is not a new concept. From its earliest days until quite recently, marketing was always a one ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

You can't turn a corner in medialand these days without bumping into the "bought, owned, earned" model of marketing. It divides communications strategy into bought media (advertising, sponsorship, search), owned media (branded content and platforms) and earned media (social networks such as Facebook ...

WaterAid highlights diarrhoea as a killer

23 Aug 2010 | by Ben Bold

of pit toilets can help stop the spread of diarrhoea, which kills 4,000 children every day in developing ...

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