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Think BR: Understanding big data

23 May 2012 | by Matt Barnett

from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

definitely get customer service and happily deliver at a time and day to suit their customers ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

and the slogan, "A Mars a day helps you work, rest and play". Now, in the era of morbidly obese children, how ... 150,000 new players to our national game a target that will be tracked via Sport England s Active ...

CREATIVE STRATEGY: Vegemite wins gold for wit

10 Jan 2012 | by Simon S Kershaw

of this month. Australia Day. Jars of Vegemite will feature the stories of the Toast of a Nation ... . The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... of Australia Day. Will any of this boost sales? Every Aussie I know, here and on other side of the globe ...

Think BR: The language of local social

23 Nov 2011 | by Duncan Ogle-Skan

- nothing new in that, but the approach is different from one a brand may take nationally. 4. ROI ...

Publishers on slow road to data marketplace?

20 Oct 2011 | by Daniel Farey-Jones

in the day by ITV s managing director of commercial and online Fru Hazlitt and again in the 'Dealing in Data ...

CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian

15 Sep 2011 | by Simon S Kershaw

as the footballers who could afford to eat in Michelin-starred restaurants every day, tuck into the owner s lurid ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

08 Jun 2011 | by Simon S Kershaw

behaving in a like fashion. JLS (http://www.jlsofficial.com) also did their bit for Red Nose Day earlier ...

LinkedIn value soars to more than 500 times earnings

19 May 2011 | by Oliver Luft

to its $15.4m earnings for 2010, on the first day of trading in its shares.

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

As social media matures, brands have become increasingly assured in their dealings with customers in the medium. In the early days, some were too bashful while some were too bolshie, but later arrivals have ... of the day the customer expects that customer service knows what marketing is doing, knows what the direct ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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