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National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

The National Trust is reviewing its direct marketing account as it looks to consolidate its...for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... money to protect the UK's national treasures. ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break...that 'heroes' return' funding can have, thanks to The National Lottery. "But heroes like Jack are just one beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players are helping National Lottery Good Causes in their local areas each and every time they play our games. Without ...

MRM Meteorite wins Vauxhall DM brief

12 Jan 2012 | by Sara Kimberley

nation" with the deal. MRM Meteorite declined to comment. ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

advertising campaign that pretended the pack for national favourite chocolate bar Rom was to be redesigned ... demonstrated an emotional trigger by challenging the national ego. The McCann Erickson Bucharest campaign ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...

Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...

Cow & Gate ads ruled misleading after two-year investigation

29 Jun 2011 | by Daniel Farey-Jones

both claimed that to get a daily amount of 6mg of iron a day, a toddler would need to drink 20 litres of cows' milk or two cups of Cow Gate Growing Up Milk a day. They also stated Cow Gate should ...

Former Proximity ECD Gray launches new agency

13 Apr 2011 | by Sara Kimberley

, has taken the role of client partner. She will remain chairman of DMS, but will handle day-to-day ...

Meteorite picks up Scope business

07 Apr 2011 | by Sara Kimberley

givers and a new national supporter acquisition campaign. Jason Suckley, the director of fundraising ...

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

bring you many more in the space of a day if they really loved what your brand did for them. That could be some really useful content, a utility or just something that adds fun to an otherwise dull day ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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