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King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...

Taming the data deluge

05 Apr 2012 | by David Benady

handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

to what loyalty data can do. In its early days, a scheme can deliver step-changing strategic insights ... disconnection between the insights the data reveals and day-to-day operational realities. It is relatively easy ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

journeys in London on busy days during the Olympics Source: TfL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...

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