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Direct marketing and sales promotion leagues 2010

more strategic role. 'These days clients will pick up the phone and ask for your view on anything,' he ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... relationship. The agency's chairman, Lisa Thomas, says it is vital to have an intense threeto four-day period ...

Direct choice - ING

through various internet sites to find their electronic counterparts now the order of the day. This pack ...

Nivea partners with Toni & Guy

Nivea is partnering hair salon chain Toni & Guy to run a national sampling campaign. The activity

Skills body in agency hiring

The National Skills Academy for sport and active leisure has hired direct agency Meteorite...The push comprises a mailer in the shape of an energy-drink bottle, promoting the network's proposition of boosting business performance though expert advice and training. The National Skills Academy ... by 2013. It is intended to help the government achieve its aim of 50% of the nation being active ...

Communities and Local Government hires Meteorite

Communities and Local Government has hired Meteorite to help develop a national diversity

D&A job goes to Flourish

The agency has been briefed to drive footfall and increase sales at D&A's 400 branches. Its remit includes developing a win-back campaign for former contact lens customers, tactical mailings to existing customers and national door-drop acquisition activity. In January, D&A merged with Boots Opticians ...

Digital & Direct: McDonald's in football push

McDonald's is launching a programme of Football Open Days aimed at encouraging children to take up

Marketing Direct: List Report 2009

The days of high-volume sales of cold mail data may be over, but demand for analytics to generate...affected. 'The days of the large financial-services purchasers are over because cold data is just ... reported a decrease in the data that passed through their hands. All change Few believe the days ...

Marketing Direct: List Report 2009 - Why less is more to DM's data players

are the order of the day. Accurate, opt-in email remains a coveted commodity. Even in these uncertain times ...

Digital & Direct brief: Volkswagen backs launch of Golf G6

supports a national ad campaign developed by DDB UK.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.