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The Economist develops ad network Ideas People

advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...

Mail on Sunday targets NotW readers with major DM push

Sunday, and the Sunday Mirror are expected to embark on similar promotional blitzes in the coming days. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...

Heineken and i launch co-branded app

Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers...The initiative forms part of Heineken's Hub initiative, which kicked off in April and involves providing superfast broadband in selected premium bars and pubs across London and Cardiff. The app launches on June 23 and will be available from 11am every day. Users will be able to click on a link ...

All Response Media appoints new managing director

and efficient as possible". Court, better known as CJ, will run day-to-day operations, including the agency ...

Twix creates teatime appeal

can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ... has done little to continue to dominate this territory. Over the few days before the new Twix ad ...

Shift of focus gives Currys spice

a new TV the day after delivery, and open by showing a man putting up a new LCD TV on his wall ... is able to deliver and install a new TV the day after it is ordered. Currys' decision to concentrate its ...

CBS uses TfL data to target summer revellers

, an increase of 75%, and footfall through stations serving parks increases by 25%. Peter Charlton, national ...

Asos.com title goes in-house

always knew this day would come." Last year, Asos.com relaunched it's men title, which like the women ...

 

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