The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its...for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... money to protect the UK's national treasures. ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
definitely get customer service and happily deliver at a time and day to suit their customers ...
Taming the data deluge
05 Apr 2012 | by David Benady
handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break...that 'heroes' return' funding can have, thanks to The National Lottery. "But heroes like Jack are just one beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players are helping National Lottery Good Causes in their local areas each and every time they play our games. Without ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
to what loyalty data can do. In its early days, a scheme can deliver step-changing strategic insights ... disconnection between the insights the data reveals and day-to-day operational realities. It is relatively easy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
