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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

Royal Mail control of direct mail prices worries DMA

21 Oct 2011 | by Daniel Farey-Jones

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...

LinkedIn value soars to more than 500 times earnings

19 May 2011 | by Oliver Luft

to its $15.4m earnings for 2010, on the first day of trading in its shares.

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... marketing material was recycled last year). At the end of the day, however, it is, and always should be ... , however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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