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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

for the biggest three-day opening and the biggest single-day ticket sales total ever recorded. It made 18.2m over the three-day weekend, taking 5.9m on Friday, 6.6m on Saturday and 5.7m on Sunday. The latest Harry ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... marketing material was recycled last year). At the end of the day, however, it is, and always should be ... , however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

of stuff that emerge from our work every day can be stored, codified, updated and shared. The problem is ... every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ...

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