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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

SHIFT: Personalisation key to coping with the death of the tribe

Marketers instinctively like to segment people into 'tribes', but the days of the defined target...into a digital contact, leaving the days of rooting around for business cards behind. It's also free ... cards are exchanged every day, many of which are lost or mislaid. Cardmunch is a simple solution ...

Power 100: 100 to 50

attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

Royal Mail price hikes expected to hit DM budgets

in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation...of recession, being far more involved with controlling the day to day budget. Consequently ... the next 12 months, the results follow a similar pattern, with the nation s women intending to cut down ... significant section of people with the need and desire to feel more part of the nation. The major political ...

Brands accused of breaching email best practice

over a six-month period working out at two per day. Andy Yates, co-founder of Spam Ratings, said ...

My-wardrobe.com plans heavyweight marketing drive

the order of the day for some time. The focus has to be on a one-to-one communication strategy, tailoring ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

How many times do you click on an email from a brand owner or service provider in a day? Less ... marketing material was recycled last year). At the end of the day, however, it is, and always should be ... , however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...

What Next in Digital?

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.