14 Mar 2012
| by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings.
So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
20 Jan 2012
| by Nicola Clark
Marketers instinctively like to segment people into 'tribes', but the days of the defined target...into a digital contact, leaving the days of rooting around for business cards behind.
It's also free ...
cards are exchanged every day, many of which are lost or mislaid. Cardmunch is a simple solution ...
17 May 2011
| by Nicola Clark
attention has turned to the brand's 25m sponsorship of the home nations' football teams.
79: OSCAR ...
-ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ...
last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...
22 Dec 2010
| by Ed Owen
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery.
Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...
29 Sep 2010
| by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation...of recession, being far more involved with controlling the day to day budget. Consequently ...
the next 12 months, the results follow a similar pattern, with the nation s women intending to cut down ...
significant section of people with the need and desire to feel more part of the nation.
The major political ...
24 Sep 2010
| by Sarah Shearman
over a six-month period working out at two per day.
Andy Yates, co-founder of Spam Ratings, said ...
14 Jul 2010
| by Joe Thomas
the order of the day for some time. The focus has to be on a one-to-one communication strategy, tailoring ...
12 Jul 2010
| by Steve Plimsoll
of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ...
12 Jul 2010
| by Graham Cooper
How many times do you click on an email from a brand owner or service provider in a day? Less ...
marketing material was recycled last year). At the end of the day, however, it is, and always should be ...
, however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...
28 Jun 2010
| by Suzanne Bidlake
. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...