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It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
and the slogan, "A Mars a day helps you work, rest and play". Now, in the era of morbidly obese children, how ... 150,000 new players to our national game a target that will be tracked via Sport England s Active ...
of this month. Australia Day. Jars of Vegemite will feature the stories of the Toast of a Nation ... . The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... of Australia Day. Will any of this boost sales? Every Aussie I know, here and on other side of the globe ...
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
Innocent will give away prizes with every smoothie pack, including money-off coupons for future purchases of Innocent smoothies, health and fitness apps, and free day-passes at Virgin Active gyms. The promotion kicks-off on Boxing Day (26 December) and will run until 16 March. Supporting video content ...
advertising campaign that pretended the pack for national favourite chocolate bar Rom was to be redesigned ... demonstrated an emotional trigger by challenging the national ego. The McCann Erickson Bucharest campaign ...
as the footballers who could afford to eat in Michelin-starred restaurants every day, tuck into the owner s lurid ...
both claimed that to get a daily amount of 6mg of iron a day, a toddler would need to drink 20 litres of cows' milk or two cups of Cow Gate Growing Up Milk a day. They also stated Cow Gate should ...
attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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