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National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its...for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... money to protect the UK's national treasures. ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

National Lottery campaign spotlights charity funding

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break...that 'heroes' return' funding can have, thanks to The National Lottery. "But heroes like Jack are just one beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players are helping National Lottery Good Causes in their local areas each and every time they play our games. Without ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

journeys in London on busy days during the Olympics Source: TfL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

EC proposes data fines of up to 2% of global turnover

to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...

Review of the Year: Top 10 marketing moments of 2011

, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...

Cow & Gate ads ruled misleading after two-year investigation

both claimed that to get a daily amount of 6mg of iron a day, a toddler would need to drink 20 litres of cows' milk or two cups of Cow Gate Growing Up Milk a day. They also stated Cow Gate should ...

Meteorite picks up Scope business

givers and a new national supporter acquisition campaign. Jason Suckley, the director of fundraising ...

Tesco refuses government Clubcard share plan

to the government, despite calls for the commercial sector to help compile the national census....the census and cut costs, which are projected to reach 500m. The Office for National Statistics has made ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.