to remove filtersCREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
definitely get customer service and happily deliver at a time and day to suit their customers ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
to what loyalty data can do. In its early days, a scheme can deliver step-changing strategic insights ... disconnection between the insights the data reveals and day-to-day operational realities. It is relatively easy ...
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
nation" with the deal. MRM Meteorite declined to comment. ...
Halfords drops secret shoppers for customer feedback scheme
21 Dec 2011 | by Matthew Chapman
on Halfords' levels of knowledge, service, helpfulness and whether it offered the right products. Each day ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
