Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
We'll Call You - Npower
25 Oct 2011
on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...
Npower plots loyalty scheme joining business customers with consumers
16 Aug 2011 | by Alex Brownsell
, tickets to games in the Football League, which Npower sponsors, and day passes to National Trust sites ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...
Consumer data: This time it's personal
15 Apr 2011 | by David Murphy
have been in the days when 'every credit card company in the world was indiscriminately targeting ... interest in data again.' Whatever you think of Allow's aim, and as the days of blanket mailing ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
-a-decade census, which are projected to reach 500m this year. The Office for National Statistics (ONS) claimed ... Elliott "The perception is greater than the truth I know this from my days at the Identity ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation...of recession, being far more involved with controlling the day to day budget. Consequently ... the next 12 months, the results follow a similar pattern, with the nation s women intending to cut down ... significant section of people with the need and desire to feel more part of the nation. The major political ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
