TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
journeys in London on busy days during the Olympics Source: TfL ...
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...
CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ
14 Apr 2011 | by Simon Kershaw
. I recall working on Land Rover, offering readers the chance to win an off-road driving day ...
Vouchers and gift cards: All in the experience
11 Mar 2011 | by Nicola Clark
complete reversal of fortunes for experience-based gift and incentives companies such as Red Letter Days ... , marketing director at Acorne PLC, which owns Virgin Experience Days, Leisure Vouchers and Virgin Vouchers ... will continue the recovery that began in 2010. Bill Alexander, managing director of Red Letter Days, says its ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation...of recession, being far more involved with controlling the day to day budget. Consequently ... the next 12 months, the results follow a similar pattern, with the nation s women intending to cut down ... significant section of people with the need and desire to feel more part of the nation. The major political ...
Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar
12 Jul 2010 | by Noelle McElhatton
Emma Harris, sales marketing director, Eurostar Marketing: Has the recession impacted your marketing? Harris: We did a national survey at the end of 2008 on how people s relationship with travel had changed. In past it s been about exploring but recession travel is about needing to reconnect ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
