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National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

The National Trust is reviewing its direct marketing account as it looks to consolidate its...for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... money to protect the UK's national treasures. ...

Taming the data deluge

05 Apr 2012 | by David Benady

handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

, at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ...

MRM Meteorite wins Vauxhall DM brief

12 Jan 2012 | by Sara Kimberley

nation" with the deal. MRM Meteorite declined to comment. ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

advertising campaign that pretended the pack for national favourite chocolate bar Rom was to be redesigned ... demonstrated an emotional trigger by challenging the national ego. The McCann Erickson Bucharest campaign ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...

Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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