Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
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RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
journeys in London on busy days during the Olympics Source: TfL ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
and the slogan, "A Mars a day helps you work, rest and play". Now, in the era of morbidly obese children, how ... 150,000 new players to our national game a target that will be tracked via Sport England s Active ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
, at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
Marketers instinctively like to segment people into 'tribes', but the days of the defined target...into a digital contact, leaving the days of rooting around for business cards behind. It's also free ... cards are exchanged every day, many of which are lost or mislaid. Cardmunch is a simple solution ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
nation" with the deal. MRM Meteorite declined to comment. ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
of this month. Australia Day. Jars of Vegemite will feature the stories of the Toast of a Nation ... . The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... of Australia Day. Will any of this boost sales? Every Aussie I know, here and on other side of the globe ...
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