to remove filtersOmega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...time the National Trust has used augmented reality technology and fits in with its growing commitment ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on Abbey National when it became the first-ever advertiser on Classic FM. Redican says the key to radio ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
, who has filmed ads for Adidas and music videos for Lily Allen. The filming was done over five days ...
Pick of the Week - Fold7/Carlsberg
17 May 2012
"It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ... received more than 400 complaints . The ad centred on Ladies' Day at Cheltenham, and opened with a shot ... some beauties at Cheltenham Ladies' Day'. The creative then showed a series of shots from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
